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Our Clients

SugarCRM has a well established and proven track record with 2.1 million downloads of SugarCRM Open Source and 1700 companies using the Commercial Open Source packages.

 



At Technocentric we wouldn’t recommend any services to our clients that we’re not prepared to use ourselves. Technocentric have been using SugarCRM internally for over two years, initially using SugarCRM Open source and more recently by upgrading to SugarCRM Professional. Initially we used SugarCRM to handle all of our Sales and Marketing operations and for generating customer quotes and invoices, more recently we have extended the use of SugarCRM to our Customer Services team who use SugarCRM as our main support application.




Founded in 2002, Henton & Co chartered Accountants provides a broad range of accounting services for tax, audit, accountancy, corporate finance and business advisory services from their office in Leeds. To improve interactions with over 600 existing clients and newly identified prospects Henton & Co needed to replace a dated contact manager solution and numerous MS Excel spreadsheets with a true CRM (Customer Relationship Management) system.

Henton & Co priorities for CRM

  • Improved customer information flow between departments and accountants
  • Automate marketing campaigns and identify inefficient marketing spend
  • Provide more accurate business forecasting
  • Analyse key performance indicators
  • To manage customer requests against a defined process and SLA’s (Service Level Agreements)
  • To keep customer churn at <2%
  • To increase new client wins by over 10%

After reviewing several CRM systems in detail, Managing Partner Nadeem Ahmed was delighted by Technocentric’s knowledgeable and flexible approach, as well SugarCRM’s ability to integrate with their back office systems and Sage accounting package. Both Technocentric and SugarCRM matched Henton & Co’s requirements ideally for enhanced customer communication, as well as the need for continuity in processes. The main reasons for selecting Technocentric & SugarCRM were:

  • The combination of Technocentric and SugarCRM provided the most flexible and cost effective approach.
  • SugarCRM solution provides smooth and reliable information flow between all departments including office and mobile users
  • Integration with Sage accounts system makes sales ledger information accessible to users in the office and on the road
  • SugarCRM’s Customer Support module ensures all customer requests and issues are logged and addressed effectively
  • Technocentric provided the most flexible approach by far and went out of their way to tailor the way they worked to the way we wanted to work

Benefits of SugarCRM solution

Customer information is now available to all departments. At a customer's site, field staff can instantly access notes on customer calls, sales ledger balances, order status, recent correspondence and any problems like service calls. Since the implementation of SugarCRM quick wins to date are that we have identified two areas of low performing marketing and the number of new opportunities identified has increased by 12% within two months.